Situation: SOCA Group, a Southern California-based corporate real estate agency, needed a comprehensive branding and design overhaul to establish a strong and recognizable brand identity. They sought a logo and brand identity that would reflect their professionalism and connection to Southern California.

Task: The project involved designing a new logo and brand identity for SOCA Group, alongside print materials. The goal was to create a clean, modern design that incorporated elements evoking the Pacific Ocean.

Action: I conducted market research, competitor analysis, and brainstorming sessions with SOCA Group to develop a clean, modern aesthetic using geometric shapes and solid blue tones. The logo and print materials were designed to be visually striking and cohesive with the new brand identity.

Results: The final branding and design were enthusiastically approved by SOCA Group, successfully conveying their professionalism and regional connection. The new brand identity increased recognition and strengthened their market position in the Southern California corporate real estate sector.