Situation: The Pac-12 Networks aimed to launch “Tailgate,” a new studio show capturing pre-game excitement, requiring a standout graphics package. The challenge was to develop a visual identity that resonated with audiences while staying true to the Pac-12 brand.

Task: As Creative Director, I was responsible for leading the design and development of the show’s graphics package. The goal was to create a memorable visual environment using innovative typography and patterns.

Action: I focused on bold, dynamic typography and bespoke patterns to form the graphic environment, working closely with the design team. We created custom animations and on-screen elements that celebrated the fun of tailgating.

Result: The final graphics package enhanced the show’s appeal and received positive feedback for its vibrant, cohesive visual identity. This project successfully differentiated “Tailgate” in a competitive market and strengthened the Pac-12 Networks brand.