Situation: Pac-12 Media Days at Resorts World Las Vegas, Nevada, required a comprehensive branding and graphics overhaul, including a high-profile takeover of Zouk Nightclub.

Task: Lead the development and execution of all branding and graphics to ensure consistency and visual impact across the entire event.

Action: Coordinated with various teams to create a cohesive visual identity, managed the production of all graphic elements, and ensured seamless integration of the Pac-12 brand across multiple platforms and venues, culminating in an impressive takeover of Zouk Nightclub.

Results: Successfully delivered a visually stunning and consistent brand experience, showcased leadership in large-scale branding initiatives, and provided exceptional and memorable experiences for event attendees.