Situation: Pac-12 Networks needed a dynamic show package that could easily adapt to changing titles and reflect the nature of sports news, noteworthy information, updates, and reports on current and unfolding events.

Task: Develop a versatile show package with the capability to change out titles on the fly while effectively conveying sports news and updates.

Action: Created a concept that connects fans to the universities and sports they love by celebrating their feelings of empathy, camaraderie, support, and passion for their schools. This concept integrated seamlessly with the overall brand identity of Pac-12 Networks.

Results: A versatile and dynamic show package that enhances the viewing experience, strengthens the connection between fans and their favorite universities, and effectively communicates sports news and updates in real-time.