Situation: Yahoo Fantasy Football needed a campaign to re-energize its user base and stand out in a competitive market by celebrating the excitement of daily wins in fantasy football.

Task: The goal was to create a compelling ad campaign that showcased daily wins and leveraged storytelling across multiple media channels, including TV, social media, and digital banners.

Action: Tapping into Yahoo’s heritage of bringing fun to the internet we developed the “Feel the Wins” campaign, featuring commercial spots narrated by H. Jon Benjamin and a mix of reactive social content, digital banners, and TV ads, all designed to connect with the target audience.

Result: The campaign successfully increased user engagement and participation, boosting user retention, positive social interactions, and brand awareness for Yahoo Fantasy Football.