Situation: Blush Ice Bar sought to establish a strong and cohesive brand identity that resonated with its upscale clientele. The goal was to create a sophisticated and inviting atmosphere through both print and digital media.

Task: I was tasked with designing and developing the restaurant’s print materials, including menus, posters, and coasters, as well as creating engaging social media content. The design needed to be clean, modern, yet classy and elegant, utilizing a black and gold color palette.

Action: I meticulously crafted each print item, ensuring consistency in the elegant aesthetic across all materials. For social media, I produced visually appealing content that mirrored the restaurant’s brand, maintaining the sophisticated black and gold theme to attract and engage the target audience.

Result: The comprehensive branding and design efforts led to a visually cohesive brand identity that enhanced the dining experience at Blush Ice Bar. The elegant and modern design garnered positive feedback from patrons and significantly boosted the restaurant’s online presence and customer engagement.