Situation: Yahoo signed a partnership with the NFL to stream local NFL games for free on the Yahoo Sports App.

Task: Create a marketing campaign to raise awareness among prospective NFL fans and existing Yahoo Sports App users about the new offering.

Action: Developed a dynamic, engaging, and entertaining 360 marketing campaign to showcase the Yahoo Sports app as the go-to destination for free, live football, emphasizing its easy accessibility with just a tap of the app.

Result: The campaign successfully increased awareness and led to new app downloads, enhancing user retention and driving growth in active users.