Now boarding, email built for what’s next. You’ll find you have been significantly upgraded. You are now free to search with only a keyword, date or contact. Your mail has been pre-sorted to prepare you for all of life’s adventures and don’t forget to send photos, now every one can be viewed in a click. Whatever you need whenever you want, the new Yahoo Mail was created to make life simpler. Enjoy the journey.

Situation: Yahoo introduced an updated email platform featuring new enhancements to create a more convenient and user-friendly experience.

Task: Communicate the new product and its benefits to users.

Action: A comprehensive 360 marketing campaign was developed, incorporating visuals and messaging centered around travel and vacation themes effectively highlighting the new product’s design, aimed at simplifying users’ lives. 

Results: Increased awareness, platform upgrades and new user generation.