BURBERRY
WINTER 2025 COLLECTION
Situation: Craft messaging and design a visually compelling and scalable email template.
Task: Create a high-impact design that engages customers and drives conversions while ensuring flexibility for men, women and children’s winter clothing while aligning with the Burberry brand and customer engagement.
Action: A scalable email campaign template for Burberry that aligns with its luxury brand identity while driving engagement and conversions. The template is designed to be adaptable for Men’s, Women’s, and Kids’ Winter Collections, ensuring a seamless and immersive customer experience.
Results: Increased awareness, customer engagement, direct coversions.
FLOW CHART
DESIGN
To enhance brand recognition and reinforce trust, the Burberry icon is integrated into outgoing emails using Brand Indicators for Message Identification (BIMI), ensuring customers can instantly verify the email’s authenticity. The header design mirrors the homepage, creating a seamless transition from email to site and maintaining brand consistency.
A strategically placed animated GIF showcases a rotation of key winter styles, introducing dynamic movement that captures attention and elevates visual engagement. The typography system combines elegant type pairings that align with Burberry’s refined luxury aesthetic, reinforcing the brand’s identity while enhancing readability.
To drive customer interaction, an interactive carousel encourages engagement, allowing recipients to explore multiple product options within the email experience. The hero product and carousel elements are accented with subtle drop shadows, introducing depth and dimension to an otherwise traditionally flat email format, making the overall composition feel more immersive and premium.
This thoughtful approach blends strategic design, animation, and interactivity to create a high-impact, visually compelling, and engaging customer experience.
SCALABILITY
