Situation: As Pac-12 Networks expanded, offering a diverse range of live and on-demand content across various platforms, the need arose to unify the brand and establish consistent messaging and design across all channels.

Task: Develop a cohesive and unified brand presence across all platforms to regain customer trust and deliver a distinctive, positive experience for the audience.

Action: The Pac-12 Conference represents a unique group of universities situated in some of the most iconic and beautiful natural surroundings. Therefore, it was fitting to draw inspiration from these environments and incorporate organic, natural motions into the foundation of the graphic package.

Result: A visually cohesive and engaging brand identity welcomed by the fans, workflow optimization, reduction in operation costs and winning multiple creative awards.